Building Brand Me | Part deux

Hi guys,

This is part 2 of my building "brand me" post series! In the first post I shared some strategies I used to create what has become my brand's voice and the things that worked when launching my first company and the things working for my clients. 

I was having a conversation with a client the other day, and in that convo we talked about how weird it can feel when you're putting yourself out as a "brand." And honestly, in that conversation we both agreed that in the digital world, everyone, whether they know it or not, exists in that way.

Think about it this way: if you're interviewing for a job, what do you think the hiring manager often does first? They check out your social pages of course. If you're the boss, you know - you totally do this. Another example: when you meet someone new, same thing so often, you're checking that person's facebook, instagram, and asking around about them of course, but you want to see if their life, their personal brand, aligns with yours. And in dating relationships? Well, if you're not checking these things first you're either lying or crazy!

So back to that Creative Entrepreneurs conference I talked about (and the first post on this subject) once we determine the basics of what we want to communicate in our posts (mine was this: telling a vibrant story of my travels and experiences through photos and words AND sharing creative self exploration that my readers can identify with) and once we have the tools (I talked about the photo editing apps that I love) the next step is determining your tone and formula. Here's what I mean.

I have a holistic beauty business client that I work with. When creating their post plan each week (this goes for Facebook, Instagram, Twitter, Pinterest, et al) we start with tone.

Their tone:

inviting & informative

Their intention is to invite new and existing people in to have a real life experience in their salons and spas and when those people leave they want to ensure they have up to date information on how to care for their hair, skin, body and overall life.

So the next thing we determined is their formula:

Beauty Images + Wellness Stories + Product + Service + Community

Another example, a client I work with is an author, public speaker and business coach.

Her tone: inspirational & authentic

And formula: Behind the scenes/a day in her life + What she's reading + Inspirational quotes + Her coaching programs + Her blog

And now, here's mine:

Me (@Oui We Girl)

tone: dreamy & adventurous

formula: Travels + New Orleans specific + Fashion + Music + BTS/Life

Here's the real life example, photos I've shared and then some notes on my captions too.

My caption opened with the emoji rock n roll hand and then the copy "Jacket by Wunderleathers, backpack from Galian Handbags. Taken at the Georgia Theater by Ben Alleman" (this is a fashion x music x travel post!)

My caption opened with the emoji rock n roll hand and then the copy "Jacket by Wunderleathers, backpack from Galian Handbags. Taken at the Georgia Theater by Ben Alleman" (this is a fashion x music x travel post!)

The caption on this one was all emojis all the way. That king cake speaks for itself: dreamy New Orleans!

The caption on this one was all emojis all the way. That king cake speaks for itself: dreamy New Orleans!

Caption: Quarter Cabs. This one is all about New Orleans, and the Mardi Gras spirit, and ideally it makes you want to travel here.

Caption: Quarter Cabs. This one is all about New Orleans, and the Mardi Gras spirit, and ideally it makes you want to travel here.

This one is as behind the scenes as it gets. Well, ok, I decluttered, moved a half eaten apple I'd had for breakfast and laid things out a bit different than my normal desk set up looks... but you get the idea.

This one is as behind the scenes as it gets. Well, ok, I decluttered, moved a half eaten apple I'd had for breakfast and laid things out a bit different than my normal desk set up looks... but you get the idea.

This photo taken on the edge of the Spillway as the water rushed through included a quote caption: "An awaken heart is like a sky that pours light." Adventurous and dreamy, I hope!

This photo taken on the edge of the Spillway as the water rushed through included a quote caption: "An awaken heart is like a sky that pours light." Adventurous and dreamy, I hope!

My challenge to you: Determine your tone and formula, choose a category and craft your posts. I swear, I find that when we hold each other accountable to this, like find a friend that is working on their "brand me" too and all of a sudden you'll find that every message you're putting out starts to land exactly where you want it. So, here - I'll be your brand me friend. Let me know how it's going! Tag me, comment and all that good stuff and we'll help each other out!

Thanks for hanging around! Hope this is helpful!

xoxo,

Andi